It’s clever.
It’s LAYERED.
At LAYERED, our talented team is the heart and soul of our success. Get to know the dedicated professionals who make the magic happen.
Meet the team
“Mixing science with creativity? That’s where I shine at LAYERED. I get a kick out of making the complex simple and the simple compelling. It’s about telling stories that not only tick boxes but actually stick with you. My favourite part? Seeing our clients’ eyes light up when we show them a side of their brand they’ve never seen before. It’s like, ‘Wow, we did that?’ Yes. Yes, we did.”
Read MoreManaging Director
‘Creative Brainiac’
Dr John Paul Kirton
John is proud to lead the charge at LAYERED; he’s also the brainpower that blends scientific depth with creative might. With a 14-year track record of steering our clients in the animal health sector to success, John personifies the essence of LAYERED: turning complex scientific concepts into engaging, strategic narratives.
Among John’s many impressive accomplishments:
- Extensive scientific background in human and animal health
- 14 years within LAYERED’s (formerly Circa’s) client engagement team working with our animal health clients at a country, regional and global marketing level
- Postdoctoral research associate at two of the world’s leading research and teaching universities: King’s College London and Manchester University
- PhD in Molecular Biology
- Bachelor’s degree (Hons) in Biochemistry
Managing Director
‘Creative Brainiac’
Dr John Paul Kirton
“I’m all about turning ‘what ifs’ into ‘why nots’ at LAYERED. Strategy isn’t just a buzzword for me; it’s a playground. Helping brands climb higher and shout louder is what I’m passionate, some would say obsessive, about. There’s nothing more satisfying than mapping out a plan and then watching it take off, surpassing all expectations. Every day, we’re putting puzzle pieces together, and the final picture is always worth the effort.”
Read MoreDirector of Client Engagement and Strategy
‘Can-do Achiever’
Leona Crawford
Leona Crawford is the strategic powerhouse of LAYERED, with more than two decades of expertise in animal health communications. Her relentless optimism and strategic prowess are vital in driving our client engagement forward, making her a cornerstone of the LAYERED identity.
Among Leona’s many achievements:
- Over 20 years of agency experience in animal health
- 3 years within LAYERED’s (formerly Circa’s) client engagement and strategy team
- Founder of B2B strategic collective Noego Thinking
- Associate Director at RLH
- Account Manager at Garnett Keeler Public Relations
- Co-chair of Trustees – Computer Aid International
- MBA, ThePower Business School
- Postgraduate Diploma in PR, University of London
Director of Client Engagement and Strategy
‘Can-do Achiever’
Leona Crawford
“Keeping projects on the straight and narrow is what I do best. At LAYERED, it’s about making sure everything runs like clockwork. I love the thrill of juggling all the moving parts, making sure every project lands perfectly. The best bit? That moment when everything comes together flawlessly, and our clients are like, ‘That was smooth.”
Read MoreProject Manager Supervisor
‘Solutions Engineer’
Justin Notley
Justin Notley is the orchestrator of project success at LAYERED, where his strategic foresight and impeccable organisation skills make sure our projects not only launch but succeed. With 26 years in marketing and a knack for handling the intricacies of global campaigns, Justin is crucial in bringing our clients’ visions to life.
Justin’s impressive background and experience:
- 26 years of marketing services experience
- 7 years within LAYERED’s (formerly Circa’s) project management team
- Communications Officer, NSPCC Scotland (non-profit organisation helping children in need)
- Account Director, FRAME (advertising and PR agency)
- Associate Director, BD Network (marketing and advertising agency)
- Bachelor’s degree in Business Administration, Edinburgh Napier University
Project Manager Supervisor
‘Solutions Engineer’
Justin Notley
“Bringing ideas to life in ways that make people stop and think? That’s my role here at LAYERED. I’m all about pushing boundaries and drawing outside the lines, but in a way that gets the message across loud and clear. There’s something magical about crafting a campaign that truly resonates. When clients tell us we’ve nailed it, I get goosebumps.”
Read MoreCreative Director
‘Visionary Ideator’
Paul Alderson
Paul Alderson is the creative force behind LAYERED, using his vast experience in art and creative direction to bring unique brand stories to life. With over three decades of creating impactful campaigns, Paul’s creative vision is key to developing memorable and effective brand narratives.
Among Paul’s achievements that make this possible:
- 34 years of agency experience
- Multi-award winner
- Extensive experience working with global brands
- 4 years within LAYERED’s (formerly Circa’s) art team
- Bachelor’s degree in Commerce Economics and Marketing, University of South Africa
- National Diploma in Graphic Design, Vaal Technikon
Creative Director
‘Visionary Ideator’
Paul Alderson
Project Manager
Andrew Campbell
Project Manager
Andrew Campbell
Full bio
Client Engagement Director
Claire
Williams
Client Engagement Director
Claire
Williams
Full bio
Medical Director
Helen
Kedward-Dixon
Medical Director
Helen
Kedward-Dixon
Full bio
Senior Art Director
Jeff
Grant
Senior Art Director
Jeff
Grant
Full bio
Senior Editor
Jonathan O’Brien
Senior Editor
Jonathan O’Brien
Full bio
Project Manager
Richard
Jess
Project Manager
Richard
Jess
Full bio
Senior Graphic Designer
Russell
Simpson
Senior Graphic Designer
Russell
Simpson
Full bio
Work for us
Want to join a team of talented people just like you?
Are you passionate about creativity, strategic thinking and generating a brand buzz? At LAYERED, we’re always on the lookout for talented individuals who can help us deliver excellence to our clients.
We offer a collaborative and innovative work environment that fosters creativity and growth. You’ll have the opportunity to work on exciting projects, with diverse professionals, and make a real impact on big brand campaigns. We value your unique talents and ideas, and we’re committed to helping you develop your skills and advance your career.
If you’re eager to be part of our dynamic team, get in touch with us at hello@layeredadvertising.com