It’s clever.
It’s LAYERED.
At LAYERED, our talented team is the heart and soul of our success. Get to know the dedicated professionals who make the magic happen.
Meet the team
Director of Client Engagement and Strategy
Leona
Crawford
Leona is a strategic leader with over 25 years of sharp thinking in animal health, veterinary and pet care communications. Known for her incredible energy and enthusiasm for turning complex marketing and commercial challenges into clear, compelling brand narratives, she helps teams cut through the noise to find that one story that truly matters.
Director of Client Engagement and Strategy
Leona
Crawford
Managing Director
Dr John
Paul Kirton
John is proud to lead the charge at LAYERED with a winning combination of scientific rigor and strategic clarity. With over 16 years of experience guiding country, regional and global clients across the animal health sector, he has a well-deserved reputation for brainpower that drives understanding, alignment and impact. John embodies the LAYERED ethos: turning complex science into engaging, actionable success stories.
Managing Director
Dr John
Paul Kirton
Medical and Client Engagement Director
Dr Helen
Kedward-Dixon
Helen is the scientific cornerstone of LAYERED, uniting extensive veterinary, scientific and educational expertise with 7 years in animal health communication. She helps turn complex science into compelling stories – engaging with clients and key opinion leaders to craft robust, relevant brand messaging that resonates with veterinarians and caregivers. As a knowledgeable veterinarian, meticulous researcher and friendly educator, Helen adds another layer of expertise to the LAYERED team.
Medical and Client Engagement Director
Dr Helen
Kedward-Dixon
Creative Director
Paul
Alderson
As the creative force behind LAYERED, Paul leads the translation of complex animal health science into compelling creative ideas that inform, engage and inspire action. With his vast experience in art and creative direction, Paul guides our creative teams to produce work that’s compelling and credible. A multi-award winner, Paul’s creative vision is key to developing our clients’ most memorable and effective brand campaigns.
Creative Director
Paul
Alderson
Senior Graphic Designer
Russell
Simpson
With over 20 years in the industry, Russell has a well-rounded skill set across print and digital. In recent years, his focus has expanded into motion graphics, blending art, technology and design to bring static elements to life. As a trusted brand guardian, he ensures consistency and quality, taking ideas from concepts to polished, ready-to-launch work.
Senior Graphic Designer
Russell
Simpson
Client Engagement Director
Ana
Castañeda
Ana is known for blending sharp brand thinking with genuine client partnership. She combines strategic planning with a creative touch, helping brands transform complex challenges into clear, engaging communications. Skilled in brand positioning and campaign strategy, every client needs an Ana on their team.
Client Engagement Director
Ana
Castañeda
Project Manager
Richard
Jess
Known for his organisational skills and attention to detail, Richard has a strong track record of moving print and digital projects from brief to launch. He creates structure and clarity in complex, deadline-driven environments, ensuring LAYERED teams get the right space and time to produce their best work for every client.
Project Manager
Richard
Jess
Client Engagement Director
Claire
Williams
A qualified vet, with 20+ years of experience in the veterinary pharmaceutical industry, Claire brings a unique perspective to LAYERED. She thrives at the intersection of science and communications, helping teams connect with their customers by uncovering real challenges and providing awesome solutions.
Client Engagement Director
Claire
Williams
Client Engagement Manager
Eddie
Waters
With tons of experience across advertising, print, digital and live events, Eddie brings clarity, momentum and a people‑first approach to every task. Complex, end-to-end projects for global brands are no problem for Eddie. He’s well known for that miraculous mix of calm management with on-time, on‑budget delivery.
Client Engagement Manager
Eddie
Waters
Finance / Business Support
Sally
Stapleton
Sally manages the ‘engine room’ at LAYERED, calmly taking care of finance, office management, HR and internal projects. With exceptional organisation and problem-solving skills from many years of experience, she provides a steady shoulder for the whole team to lean on.
Finance / Business Support
Sally
Stapleton
Project Manager
Andrew
Campbell
Known for his textbook planning and organisation of projects, Andrew bridges the gap between the client team and art studio, enabling a seamless transition of work through clear communication. For every fast-paced project, we rely on Andrew to bring a structured energetic and solution-driven approach.
Project Manager
Andrew
Campbell
Project Coordinator
Eva
Pazos
Eva helps our teams turn complex ideas into clear, actionable work, supporting with project delivery and operational flow. She also thrives on innovation pushing the LAYERED gang to integrate AI-powered internal tools and smarter ways of working to improve efficiency and keep everything running smoothly.
Project Coordinator
Eva
Pazos
Senior Art Director
Jeff
Grant
Jeff brings sharp creative thinking to every project, delivering award-winning ideas and design across multiple channels. He’s a real superstar of the creative team, and can always be relied on to deliver innovative and energising solutions for our clients. When Jeff is on a project, excellence is guaranteed.
Senior Art Director
Jeff
Grant
Project Manager
Carla
Elizondo
Carla brings organisation and steady momentum to every project she leads, turning the everyday chaos into focused plans that keep client and agency teams aligned. Known for her ability to build structure without limiting creativity, Carla ensures every project moves forward with intention, pace and a genuine spark.
Project Manager
Carla
Elizondo
Head of Content
Aaron
Garside
Aaron has many years of experience delivering digital-first work for global brands, creating content ecosystems that drive engagement, grow audiences and deliver measurable business impact. With a background in acting, he brings a unique storyteller’s lens to content strategy, shaping ideas that are audience led, platform native and culturally relevant.
Head of Content
Aaron
Garside
Client Engagement Manager
Ellie
Falloon
Ellie bridges deep animal health knowledge with intelligent brand thinking to help clients unlock their brightest ideas. With a background encompassing journalism, pet nutrition and hands‑on livestock farming, she brings a unique, end‑to‑end understanding of the veterinary and agricultural landscape to every brief.
Client Engagement Manager
Ellie
Falloon
Digital & Technical Lead
Jonny
Ross
Jonny is a digital specialist with 25 years of experience across SEO, web technologies, analytics and AI-driven marketing. With a thorough understanding of commercial realities, Jonny keeps his work grounded in outcomes, visibility, insight and scalable digital systems that all support sustainable results.
Digital & Technical Lead
Jonny
Ross
Work for us
Want to join a team of talented people just like you?
Are you passionate about creativity, strategic thinking and generating a brand buzz? At LAYERED, we’re always on the lookout for talented individuals who can help us deliver excellence to our clients.
We offer a collaborative and innovative work environment that fosters creativity and growth. You’ll have the opportunity to work on exciting projects, with diverse professionals, and make a real impact on big brand campaigns. We value your unique talents and ideas, and we’re committed to helping you develop your skills and advance your career.
If you’re eager to be part of our dynamic team, get in touch with us at hello@layeredadvertising.com